What is follow mode and how is it controlled

It’s in the Android Settings, you can reach it via the “Apps” list in the Settings or by long-clicking on the App Icon or a notification

Clicking on that item will show you all notification categorys that the app has and you can turn only specific channels on or off. Good app developers (not like some… Amazon… cough) will give you multiple channels for different types of notifications so you can fine-tune